WeSC Concept Store

WeSC just opened the new WeSC Concept Store on Jakobsbergsgatan, which sets the concept for forthcoming stores in the rest of the world. The concept for the new store has been developed together with architects TEA and sees the WeSC lifestyle and attitude translated into a physical experience, which is the perfect marriage between street and luxury.

"This new store is something we're extremely proud of - it sees a new way of experiencing the brand live, where the customers enter the WeSC world, with all that it entails, simply by entering the shop! This is something that we are planning to implement in all our stores worldwide and will lead the way in our ambition to make WeSC the worlds best streetfashion brand." Says Greger Hagelin.

Martin Bundock